Home

A view from my office.


There are so many hills, woods and fields to explore. This is only the beginning.

Posted: 2011-02-07 | Contact

Posted: 2010-07-30 | Contact

Is a HTML website better for you business or a Flash website? Should you spend your budget on animated banners instead of a nice E-newsletters template? Is podcast right for you? How do you ensure the budget you are going to invest in building a website will bring you the maximum return on investment?

In this blog post I would like to help you plan your website content and spend your budget effectively.

First, here are the 2 fundamental questions you need to ask yourself. Define them carefully. Write them down and repeatedly come back to them throughout the project.

1. What are the objectives of the website?
Are you a start up company looking for establishing online presence and brand identity? Do you want to raise brand awareness? Do you have products or services to promote? Or perhaps you want to sell online? What do you intend to achieve?

2. Who is your target audience?
What are the age groups? What are their professions? Why do they come to your website? What do they want to find out or do on your website? Create a scenario for each type of users.

For example, it could be that you are promoting a hip office equipment, say an ergonomic designer chair, to professionals of age 25-35 who go to your website to source for their office use. Your website will be bookmarked amongst your competitors. They don’t have much time for each website. And they are going to make suggestions in the staff meeting in 3 days.

How are you going to stand out from your competitors and make the best impression? People say on the Internet competition is only one click away. How can you prevent them from leaving your site and keep them as long as possible? Is there a way to carry on the brand experience even after the visit?

A brief visual presentation of the product might be a good idea. It could be an infomercial or cartoon…, etc, which ever suits your brand image the best. A picture worth a thousand word. Imagine how much one can take-in in 30 seconds! Not only in terms of information but also brand impression and recognition, things like that.

If the clip is done well, it could generate strong emotions from users that is going to last and spread. In which case, make the video file small and easy to download and send. Make it viral! Or allow users to leave comments about the clip. Generate discussions equals generate interaction with users.

These are only a couple of solutions to answer some of the brief.

As long as you are clear of what you try to achieve and provide your target audience what they want, you can make sure that each of the penny spent on the project will be worthy!

Posted: 2009-10-26 | Contact